Shaken Up, Not Stirred
In my experience, people tend to resist a change to their routine with all of the power at their disposal.
This is because routines mean comfort and predictability, while change puts us in a place of inconvenience and vulnerability. We innately turn to routine for safety and refuge, and instinctively understand that change is exciting… If not downright dangerous.
This week “the people” voiced their negative opinion about a change to the predictable routine of Her Majesty’s greatest secret agent:
It was revealed that James Bond will drink a Heineken beer during his 23rd mission: “Skyfall”, which will hit theaters this November.
This is a shock to many Bond fans who are used to their hero ordering a Vodka Martini, “Shaken, not stirred.” It’s one of the most predictable moments of a James Bond movie, which is to say that it’s the most predictable moment in a series of events that are as obvious as Lemony Snicket’s are unfortunate.
For the uninitiated, 007 spent nearly 40 years operating out of a routine so predictable that it’s almost “un-credible” that he survived so many outings… especially being so careless about dropping his real name.
The first 20 Bond movies opened with a glimpse at a completed mission, then an excruciating performance of one the year’s most mediocre pop tunes, accompanied by any number of barely clad silhouettes whose lady parts were cleverly obscured by things like gun barrels, or cigars, or bubbles.